By Robert F. Hartley
This best-selling casebook, now in its 11th version, offers a sequence of interesting eventualities that allow you to research from a few of today’s so much famous company players. In an interesting, conversational sort, Robert Hartley presents specific analyses of the choices and practices that ended in significant advertising wars, comebacks, errors, and successes. those real-life debts are jam-packed with sensible suggestions, insider insights, and advertising advice.
As a complement or major textual content, this booklet can be utilized in numerous classes, either undergraduate and graduate, starting from creation to advertising, advertising administration and strategic advertising and marketing.