Get All You Need is a Good Idea!: How to Create Marketing PDF

By Jay H. Heyman

In All you wish is an effective concept, Jay Heyman indicates you the way to create robust advertising and marketing and advertisements principles that would dramatically bring up revenues in your company. excellent for marketers and small enterprise owners?or operators of any measurement company, for that matter?this worthwhile advertising source might help any company stand out available to buy, construct larger marketplace percentage, achieve exposure, and scare the pants off the contest. This ebook is definitely the right consultant to making actually strong advertising messages.

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Increase your market share? 4. Enthuse your salespeople? 5. Sell more Phufkels? 6. Sell an improved Phufkel? 7. Let more people know you exist? 8. Change a customer’s perception of your company? 9. Make your business appear bigger? 10. Get your foot (or other body part) in the door? indd Sec1:31 4/7/08 7:12:43 PM 32 WHERE ARE YOU GOING? There are as many reasons as there are businesses. But in no case is the answer: all of the above. The more singleminded and focused the strategy (and that is what you are developing: a strategy), the more likely the ideas you generate based on that strategy will be compelling, persuasive, and unique.

Is your previous track record impressive? Are there people in your company well known in your industry? Can you get testimonials from previous clients? Can you provide introductory pricing or on-time guarantees to get prospects to try you? Can you get speaking engagements in front of likely prospects? What could Porte Advertising tell prospective clients besides the fact that we were the new management, the brash, eager, aggressive, talented new management? At first, we did what every small company does.

Maybe your business cards are due for a makeover. Your letterhead and what about . .? See where the power of a good idea can lead? It can do wonderful things for your business. Here’s a case history to demonstrate the power of a good idea. indd Sec2:16 4/7/08 7:12:03 PM CASE HISTORY: SHARP WATCHES 17 never saw the light of day or the dark of night. It was simply never used. And while every creative person in advertising has a million stories of the campaigns that got away (bartender, another vodka martini, please), the point of including it is to help you understand the power of a good idea.

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