New PDF release: AIDS and Business

By Saskia Faulk, Jean-Claude Usunier

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for firms and businesses in all places, the query isn't any longer even if to do so on HIV/AIDS yet which activities to take.В Complete with a powerful assortment ofВ complex historical past and learn on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case reports of managers around the world confronted with not easy HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the normal reader looking an realizing of the HIV/AIDS pandemic and to the complex reader seeking to enhance a extra subtle figuring out of the impression of the disease.

The case stories during this quantity, set in 9 nations, aspect the issuesВ facing companies working in components the place HIV/AIDS occurrence is turning out to be. the subjects discussedВ include knowing the function of social and cultural elements within the unfold of HIV, different organisations and associations combating the epidemic, designing an HIV communications crusade, HIV trying out, moral matters, advertising ethics and CSR, condoms advertising and marketing, and designing an HIV place of work software. worthwhile as a source on HIV/AIDS and company, a collection of case stories, or a coaching instrument, this booklet encompasses a specific diversity of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and functional enterprise perspective.

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Our patients in the southern hemisphere have—in the main—never taken any medications, and so respond better to treatment and have fewer drug resistance cases. We do a lot to improve adherence to drug regimens as part of the regular follow-up on treatment. We take the time to prepare the patients, to follow them through, to bring in a family member for support. They also know that ours is the only chance they will have to receive care. For these reasons, they follow their medication regimens carefully and we have good outcomes.

While mineworkers may be aware of the dangers of unprotected sex with multiple partners, such behavior may be beneficial at a range of other levels in the stressful and socially impoverished living and working environments of the mines” (Campbell, 2003, p. 147 T&F Proofs: Not For Distribution 26 AIDS and Business The Role of Belief Networks Belief networks tend to grow up around the disease, as people strive for control and understanding of this phenomenon that strikes close to home and is so new to their culture.

Across cultures, perceptions of masculinity tend to be associated with independence, bravery, strength, and sexual activity. Femininity tends to be associated with chastity, fidelity, and fertility. According to the UNAIDS world AIDS campaign, 2001, men are often in a stronger position in their relationships with women for social, cultural, and economic reasons. 158 Women with low levels of educational attainment are less able to negotiate protective measures and are more likely to contract HIV.

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