Download e-book for iPad: Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

Through the Forties and Nineteen Fifties, American advertisers made themselves very important to company, media, govt, and non secular institutions.  They anticipated an American-led worldwide purchaser order supported via advertisements dependent media the place the logo took priority over the company that owned it, and ads, propaganda, and public family members have been thought of a similar thing.  To help those rules and confirm that the advertisements remained of worth, they proven relationships with the government and nationwide safeguard organizations, constructing a community and technique for disseminating persuasive details that survives into the twenty-first century. 

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37 To address both international public relations issues and the domestic tensions, the campaign again focused on labor and civil rights.

27 Civil Rights The Advertising Council and the American Heritage Foundation also hoped that the Freedom Train could help with the country’s unresolved labor and civil rights issues, particularly since these conflicts were used internationally to discredit the United States. American brand-name manufacturers and the Advertising Council had been plagued by civil rights issues in the global war of ideas. In 1944, the Carnegie Corporation commissioned Swedish economist Gunnar Myrdal to study race relations within the United States.

S. Commissioner of Education. ”22 In 1947, Princeton University Press in cooperation with the American Heritage Foundation published a companion guide to the Freedom Train exhibit. 23 The overall theme of the book stressed a history of the progressive development of political and religious freedom. The American Heritage Foundation also published a 72 page brochure entitled Good Citizenship, the Rights and Duties of an American as part of the Freedom Train program. It dealt directly with the concerns about voter turn-out and sought to engage American citizens more directly at every stage of government.

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