By Mark Tungate
Adland is a ground-breaking exam of recent ads, from its early origins, to the evolution of the present ads panorama. Bestselling writer and journalist Mark Tungate examines key advancements in advertisements, from reproduction ads, radio and tv, to the possibilities afforded by means of the explosion of electronic media. Adland specializes in key avid gamers within the and lines unique interviews with top names in advertisements this day, together with Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, in addition to luminaries from the twentieth Century akin to Phil Dusenberry and George Lois. Exploring the roots of the ads in manhattan and London, and occurring to hide the rising markets of jap Europe, Asia and Latin the United States, Adland bargains a complete exam of a world and indicates ways that it truly is more likely to increase sooner or later.
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Additional resources for Adland: A Global History of Advertising (2nd Edition)
Increase your market share? 4. Enthuse your salespeople? 5. Sell more Phufkels? 6. Sell an improved Phufkel? 7. Let more people know you exist? 8. Change a customer’s perception of your company? 9. Make your business appear bigger? 10. Get your foot (or other body part) in the door? indd Sec1:31 4/7/08 7:12:43 PM 32 WHERE ARE YOU GOING? There are as many reasons as there are businesses. But in no case is the answer: all of the above. The more singleminded and focused the strategy (and that is what you are developing: a strategy), the more likely the ideas you generate based on that strategy will be compelling, persuasive, and unique.
Is your previous track record impressive? Are there people in your company well known in your industry? Can you get testimonials from previous clients? Can you provide introductory pricing or on-time guarantees to get prospects to try you? Can you get speaking engagements in front of likely prospects? What could Porte Advertising tell prospective clients besides the fact that we were the new management, the brash, eager, aggressive, talented new management? At first, we did what every small company does.
Maybe your business cards are due for a makeover. Your letterhead and what about . .? See where the power of a good idea can lead? It can do wonderful things for your business. Here’s a case history to demonstrate the power of a good idea. indd Sec2:16 4/7/08 7:12:03 PM CASE HISTORY: SHARP WATCHES 17 never saw the light of day or the dark of night. It was simply never used. And while every creative person in advertising has a million stories of the campaigns that got away (bartender, another vodka martini, please), the point of including it is to help you understand the power of a good idea.