By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising and marketing that works. Fast-forward to at the present time and new applied sciences, extra refined consumers/competitors, and a complete new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his online game, and in , he promises much more sure-fire advertising techniques and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case experiences of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this e-book offers assistance and methods on quite a number scorching topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No subject what your price range is, you may salary state of the art advertising and marketing and promotional campaigns that get the be aware out approximately your corporation, cement the loyalty of your latest customers--and win extra new buyers than you could handle.
Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Is your staff answering correctly, paying attention to customers, solving problems, and creating customers? Are messages taken accurately and answered promptly? Does your phone system have a special busy message with some sort of back- Must-Do Business Tactics ✹ 27 ground music? Give callers who are on hold information about your hours of operation, specials, your Web site, and so on. If you depend on the phone for a significant part of your incoming business, make it a top priority. 18. Mail Bonding From the day you open your business, you should be building a customer mailing list.
Most studies show that 40 percent of customers who have a bad service experience tell their friends. Less than 20 percent tell their friends about a good experience. If you can get rid of the bad service, you’re already winning. If you can replace it with consistently good service, you’re batting a thousand! 24. After-Marketing A sale is only the first step toward creating a customer. What you do after that is what creates loyalty and repeat business, the easiest sales increase to generate. It’s much more costly to get a new customer than to stimulate an existing customer to become a more frequent buyer.
If you’re an accountant who discovered an overlooked tax deduction, that’s news. Look around your entire business to find reasons that the public would like to know about something you or members of your staff have done. People stories are the bread and butter of local newspapers, radio, and television. 34. Join This More than ever, people are joining clubs and associations that reflect their interests. Your own memberships will serve to involve you in community events and help you to make real friendships.